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Cox Auto Trader Makes Strategic Moves to Improve Online Automotive Advertising Business

Open letter to all sales reps...
I have published Cruisin' Style Magazine for the last 15 years and never really had a sales "Staff". Check out the mag online. Anyone across the country who needs an income and can sell display ads is welcome to contact me at [email protected]. Being an independent publisher, in these hard economic times, I don't have deep pockets for draws or salaries so I'll make it simple... I'll give 50% commission on all ad sales for the first two months - paid cash in the door. After two months we'll look at the sales reps on an individual basis and adjust the compensation. After you get your ad sales up to a decent weekly amount my goal is to have all sales reps on 25% commission. At that point you can make as much as you want. Our reps get paid every two weeks. You can check out our rates by clicking on the link "Advertising" on the left side of the home page. We discount these rates to local/regional businesses but this will give you a range. What do you think? Let me know... Thanks for your time. Ray Martino, Publisher
 
To All Ex-CAT/AM employees who signed Agreements with Restrictive Covenants:

I believe that it is time for you to unite as a group and send a clear message to the corporate entities to abandon enforcement of the agreemants that now are perceived as crippling those who just want to make a living doing what they know best...
You can be anonymous or outspoken, send email or snail-mail, but there are a few reasons that you should send a correspondence to:

Jimmy Hayes
Sandy Schwartz
Buddy Solomon
Joe George
Deborah Thomas

And....Tell everyone you know who is affected to do the same.

Times are tough. You all know that. Many ex-employees who were recognized many times for exemplary performnce over the years are now on the verge of having to cancel or diminish their lifestyles, purge thoughts and aspirations of prosperity, forget about hopes and dreams, and are even facing the prospect of pulling their kids out of college, out of private schools, or even dealing with the reality of losing their homes.

Alot of employees took a "leap of faith" at the time of the big divorce; they were told "that everything was going to be fine" only to then be subjected numerous changes including position eliminations or having to reapply for their jobs as many as 3 times in an 18 month period.
Combined with those agonizing periods of stress,(twice, yes TWICE, around the holidays, mind you) anguish, uncertainty about the future, false hopes and once again, shattered dreams, the least that this "great company" with so many "guiding principles" and evocation of statements about "how our employees make the difference", and all those other really nice attributes that prospective employees seek from a big successful company when they want a new place to call "home", it's time to prove it.

(This is the SAME company that unselfishly jumped in to help victims (as well as it's own employees) of Katrina, Rita and even Ike) That shows great generosity.
(This is also the same company who asked it's employees to go out and volunteer time for the good of others - like the 8 hour challenge, AND THEY DID!) That demonstrates teamwork!

So now, what can this great company do for the ones abandoned and scattered amongst the decaying ruins? Can they actually give back to their own after all of this?

To the CEI Mgmt Teams:
Show some respect, show some good will, and RELEASE every single CAT/AM employee that had to sign an agreement as a condition of their employment, promising that they would not jump ship and go somewhere else,(and they did not, the ship left them), and let them go pursue gainful employment doing what they know best.
So what if it's a competitor? If your own ex-employees don't do it, someone else will! So what difference does it really make?

COX said through it's actions: "PRINT is DEAD", not your employees.
The print media arena has therefore been abandoned through those actions.

CEI,and through the actions of the remaining Execs in charge have selected the "superstars" that they wanted to take along for the rest of the big ride, and cast the rest of the synergy that made it all work aside.
At least let those who you hold no value for do what they do best.
Let them do their part in trying to revive an ailing economy any way they are able.
A magnanimous action on the part of CEI will do far more good for the bottom line than the alternative of slapping restraining orders on those who are just trying to eeek out a living in a cruel and harsh world.
8%+ unemployment??? We have not seen anything yet. 500K jobs lost each month?
Does CEI want to really give back to the communities that it serves?
Let these people go!

So, it's time, my brothers and sisters, to write to the ones who are trying to tie your purse strings and ask to be freed, once and for all.

Jimmy, Sandy, Buddy, Joe and Deborah: You are all great folks, good corporate citizens and just like the rest of us.
I really hope you look at sounding boards and forums like this one, to keep your pulse on what eventually should feed your very souls in the end.

Now, only four little words...

"DO THE RIGHT THING".

Make it a big announcement and be proud.

Let them go out and at least try to survive.(Some might even come back one day when things get better.)
No disparaging remarks, no crude comments, no hateful prose... Just a plea for your ex-employees who gave so much and are asking for so little in return.
 
Ex Trader Alum,
Beautifully written and delivered, my lord if you preached that tally of heavenly script in a church full of ex-Cox peeps they'd need to send baskets down the aisles too replace the trays, and they better have a Brinks truck outside, Wheeehw Hellawhoooyah!!
It'S a fact.... Print ain't dead, but it just ain't AS profitable as the digital AD stuff! TRULY Typing, there you have it folks - the REAL reason is out for Cox killing print.
The (juice) Print; paper, plants, magazines, delivery, sales, admin, and peep's overall wasn't worth the squeeze for Cox... sorry.
Just like our Military being based in Afghanistan, Iraq, Pakistan, or Middleastistan... the juice is oil, and it's worth the squeeze... for now.
I'll put it this way, if given the choice too own/run a print biz product for $100m year in revenue, 3,000 employees, which gives you $20 in profit.
Or
Run a online ad biz for $200m year revenue and $100m profit with 50% less peeps, which would you choose?
It's simple math, with a bitter touch of reality.
Print Ads will still get great results for business's, but the cost factors will decline over time.
Compare this too online Ads and Print becomes a small business opportunity, but just not designed or attractive enough for big biz.
The best message I gathered from Ex-Trader Alum was for former employees to start their own print biz locally, work your contacts, and create a profitable brand... And for Cox to acknowledge a dis-interest in legal action for doing so.
 
Last week I was at a store and saw the new books out, they were about 25% the size they used to be. Today I was looking at one a little closer then I realized they had 4 cities in the same book. Had different sections based on city. WOW.
 
The markets that were abandoned by COX wll have new magazines soon. Some will add automotive and be new, some competitors will expand into new markets, and some will start from scratch.

We started Oklahoma and will be opening in Florida, Texas, and the Carolinas.

If anyone is seeking opportunities in those markets please let me know. We need great people and we look forward to helping dealers sell more cars.
 
Ex-trader alum your comments are very sincere and I hope you all the best.I only have one thing to add to it. My management,which I assume would be on your level,judging by your comments,set back for a 7 month span a took ALL the credit and incentives for the efforts ,ones under them should have received.So ,in behalf of the markets that these two represented,they deserve everything that is and will be dealt to them.They know who they are and what they done to the wonderfull hardworking employees under them
 
Jobless, no problem. TO be honest these posts get so much traffic and comments I can't keep up and usually not able to read them all. Yours happen to hit my inbox at the right time so I thought I would give a quick response.

I know these are some tough times for many of us and loosing your job...well I can't even imagine.

I hope everyone stays strong and looks at times like these as an opportunity to grow and change.

I know it sounds cheesy but when I'm feeling empty, down and I have a lack of gumption to want to do anything, I find myself a great motivational book or book on CD/MP3 and listen to it a few times.
 

✨ AI Highlights

The thread begins with a 2009 press release announcing Cox Auto Trader's strategic restructuring, including shutting down AutoMart and AutoExtra print magazines while consolidating digital properties under AutoTrader.com. It quickly devolved into years of off-topic replies from guests venting about corporate corruption, trademark disputes, monopoly accusations, and personal job loss stories. The forum moderator himself acknowledged losing track of the thread and called for it to be closed, underscoring how far it had strayed from DealerRefresh's intended focus.

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