our small independent dealership started day 1 with auto mart,very affordable at the time and good results,1 year later the small dealers were squeezed out and all the big boys started to use the magizine,and the price for a full page over night went from 200 to 425 a week we could no longer afford this,so we stopped using it,we and several dozen independents/up comes auto deals (same office) lower quality of ink/paper cheap knock off not even in a magizine form some weeks you were blurry some you were okay,but a lot more affordable, they never pused much for there step child paper even if it had a good following they would shoot pic,10 day before the mag. would come out ,we would have 30 to 40 % of our cars sold before the ad finally caught up to the day it came out on the stands,here is the thing,you stopped caring about your customers (the dealer) I WAS tired of hearing how comming out on a tues.or wed. didnt work for you,well that was when most dealers in our area would pick up new inventory! so we could put fresh (10 day old) inventory into your magizine and look like we were turning product.YES we did get calls from your auto deals,we are a small mom and pop and we have spent consistantly 2800.00 a month for 8 year solid/on 4 of their magazines,and their web site,each year prices go up and quality/service/and what you pay for went down,but the calls that were generated were great,even if they sold out the dealers,and the customers,NOTE THIS THEY HAD A MONOPOLY ON THE AUTO MAG.FORE EVER,COX OWNS THEM ALL! ANY ONE OUT THERE BESIDES COX STARTING UP A NEW DEALER PUBLICATION I HAVE 2800 A MONTH IN MY BUDGET AND AT LEAST 2 DOZEN DEALER FRIENDS WE ARE WILLING TO GIVE YOU A GO!!