Creative use of Car Pics.

[joe.pistell]

Old timers will Remember, We use to do this back in the eBay days!

 

[craigh]

Doodling
View attachment 7549

This makes me think of TIME magazine.
I'd love to see a dealer make every first photo look like a magazine cover with their dealer branding on it.

 

[joe.pistell]

@craigh, that is a time magazine based doodle . A few thoughts on this:

1. Magazines layouts are portrait, car photos are landscape (following the shape of the car itself). This format could work well on a non-SRP/VDP page.
2. I tinkered with adding the dealer branding and all it did was 'crowd' the area, take away from the product itself and thereby killing the impact.
3. Remember, the highest ROI of this work is to cause a high CTR in marketplace SRPs (see below). Once a creative, high impact format is chosen, then that format itself becomes the dealers brand. Said in another way, using a shopper's voice, until I get into the final hour of car shopping, "which dealer" isn't top of mind. As a shopper, returning back to my fav classified site, all the SRP images look the same and I find that --strong yet artful-- SRP image a helpful way CTA.

IMPORTANT:

1. Car Dealers are do'ers, they get shit done, they are NOT creatives. It would be wise dealers find an agency to craft and execute this.
2. This creative work passes the DISC test, but it is a time suck and is expensive. Run a trial on 10 of your oldest units and watch the CTR and lead gen on these units.

 

[joe.pistell]

Like this doodle

Here I experiment with soft colored boxes to 'guide the eye' to see unique value statements.

This format allows for a structured presentation


reference FYI

 

[joe.pistell]

MarketPlaces treat your VINs like commodities, you need SRP wow-factor!​

My creative effort attempts to create high CTRs with SRP wow-factor --and-- deliver helpful info to boost the VINs USP.

CTR = Click Thru Rate
SRP = Search Results Page
USP = Unique Selling Proposition

Ol' Uncle Joe's back in the lab and sharing the creative juice! If you try this on your VINs, Please share what your doing and what you found!
Remember, you heard it on DR 1st!

 

[jscole86]

I really like the idea for marketplaces - goal is to get the click to the VDP.

For our own 1st party websites, I'd say that clean, non-doodle versions are best, assuming that elsewhere on the VDP we can clearly clarify and identify the top selling points of the vehicle for the customer.

Might be a weird question, but how do you manage your photo feed if you have 2 separate "1st photos", knowing you want the clean version for your site, and the doodle version for marketplaces.

 

[joe.pistell]

great thoughts @jscole86. nothing but doodles on the dealers site can kill the effect.
Doodles are great for thematic use, like "managers specials" or price drops, or change of season rides (e.g. AWD or Convertibles), etc.

 

[Rick Buffkin]

Close runner up for all time CTR!

 

[joe.pistell]

hahaha, @Rick Buffkin, the sausage king strikes again!
dude, the street bling on a mini van? I hear with the Crypto crash, used Lambo's are going for nuthin'. hahaha.

 

[Samexpo]

I really like the idea for marketplaces - goal is to get the click to the VDP.

For our own 1st party websites, I'd say that clean, non-doodle versions are best, assuming that elsewhere on the VDP we can clearly clarify and identify the top selling points of the vehicle for the customer.

Might be a weird question, but how do you manage your photo feed if you have 2 separate "1st photos", knowing you want the clean version for your site, and the doodle version for marketplaces.

Create a separate feed for marketplaces with the doodle version.