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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Erika Simms raises critical questions about SEO vendor accountability, specifically challenging dealers to scrutinize whether their providers are delivering custom, original work or recycling identical landing pages and syndicated content across multiple clients. The post emphasizes the importance of requesting proof of work and tracking measurable results (month-over-month organic traffic increases) to distinguish between vendors offering genuine strategic value versus those cutting corners. The underlying message is that dealers should demand transparency and concrete performance metrics rather than accepting vague promises from their SEO providers.
