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Data mining and Email Marketing

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#11
Michael Hughes said:
use an RVM
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Mmmmm, not sure I would recommend that. It not illegal from a federal perspective, but it can be easy to cross the line with the DNC list, managing opt outs, getting consent etc. I would also be aware of any laws your state may have implemented. At the end of the day...not sure the juice is worth the squeeze.

As far a data mining and a turnkey system @Marc Lavoie said it...The audience and the value of the message to that audience is what matters most. First thing I would recommend is manually testing out different messages with different audiences before you invest in any platform. Typically you will find that the less scalable it is, the more effective it can be.
 

✨ AI Highlights

Dealers seeking to implement email marketing ask whether platforms like Mailchimp or Constant Contact can integrate with DMS feeds for automated campaigns, with responses highlighting real-world setups using DealerSocket, myEmma, and Dealer.com CRM. The consensus emphasizes that platform selection matters less than message quality and audience targeting—dealers should test different customer-centric messages manually before scaling up, and avoid gimmicks like RVMs that risk compliance issues. Key insight: successful email marketing for dealers depends on strategic segmentation and compelling messaging rather than choosing the "right" tool.

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