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Data mining and Email Marketing

use an RVM

Mmmmm, not sure I would recommend that. It not illegal from a federal perspective, but it can be easy to cross the line with the DNC list, managing opt outs, getting consent etc. I would also be aware of any laws your state may have implemented. At the end of the day...not sure the juice is worth the squeeze.

As far a data mining and a turnkey system @Marc Lavoie said it...The audience and the value of the message to that audience is what matters most. First thing I would recommend is manually testing out different messages with different audiences before you invest in any platform. Typically you will find that the less scalable it is, the more effective it can be.