This level of honesty is needed. Most dealers website's suck and they don't know any better, so they believe whatever they are told. To properly analyze a website GA, that takes an hour if done right or longer. Dealer.com had been the cookie cutter brand IMO, there's nothing unique looking at one site to another. Simply creating a new site means opening a template and changing the info. My recommendation is hiring a professional website development company, pay for a great website about $1k-$5k, then self host for about $150/mo with fast and secure servers. Pay another company for your SEM, and control everything. Let others critique your site often and problem solved. I recommend NabThat.com for websites that convert, which is all that matters. Get Drift for chat/bot and end the monopoly of mediocrity. My opinion.