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Dealer.com - Dealer Website Vendor Profile

Question:
New dealer.com platform coming?

Is there a summary of what changes are instore? I am about ready to pull the trigger on a new vendor. All I want to know is it more customizable than whats up now?

Joe Pistell
Marketing Director
UsedCarKing.com
 
Brian & Joe,

I haven't moved over to the V-8 Dealer.com platform yet. It is going to be instituted on the newest rendition of Checkered Flag.com (coming soon). I've been working as closely as a dealer can with Dealer.com's staff to rebuild our current DDC site. They've been fantastic to work with! There are some technologically limiting things any automotive site hosting company will not be able to overcome, and I've experienced a few of those small issues in this rebuild myself.

Joe - I know you're looking for a lot of marriages between a site host and various parts of your daily business loads. I love some of your ideas (one's we've discussed over the phone) and hope they'll be used one day. I'm extremely excited about the future of all the technological marriages happening everywhere. The one I'm really looking forward to is the notion that CRM becomes CMS (Customer Marketing Software) and everything else feeds into it.....think of a DMS system becoming a plug-in to a CRM/CMS system instead of the CRM being secondary to a DMS. I have to thank Keith Latman of iMagicLab for opening my eyes to that realization.

Of all the site hosting companies out there, I have found Dealer.com to be the most open-minded and open-eared to my wishes and needs. There are limitations to how far they can go right now, but a little patience will open doors wider.....and a fat wallet will always open doors faster.

I hope you find the right vendor for your needs Joe. Like I said, I think you've got some amazing ideas, but they're years ahead of where things are today. One of my Navy SEAL buddies says he's the tip of the sword, but Joe - I think you're the first round in the clip that hasn't found a target yet. Yes, that's a compliment!
 
I would like to make some update on my posting on August 24, 2007 regarding dealer.com. In that posting I complained about dealer.com support but I never criticized their product. I would like to mention that their product is fairly good. I should say that their support line has been improved, it might not be the best but it is very good.
 
Every Web Provider has it's "pitch" however when I look closely there does not seem to be much of a difference between what you actually get in terms of what these sites can do for you. It seems simple enough to me to use a simple platform, look around at the so called "conversion tools" that these Web Providers have, and ad them to your site. I think support is probably the most important because it would be tough to do this without support.
 
Alex -

I'm not following you on your statement of "when I look closely there does not seem to be much of a difference between what you actually get in terms of what these sites can do for you."

There are HUGE differences between all the site hosts. Some only offer Flash sites, others have ways to incorporate Flash in a way that doesn't hurt your search engine standings. Some only offer template sites, while many will create something custom for you. Then there are tons of side products a vendor might offer: SEM, SEO, Video, Special Inventory modules, ILM, Inventory control with 3rd party pushing, and more! However, the most important difference is a site host's ability to innovate - this is where you really see some major differences when you look closely.

The big hot button for me is being able to control my own content on any part of the site. Dealer.com just moved to their V8 platform which allows a lot more flexibility in this area. I see you're on a Reynolds and Reynolds site - we used to be on their stuff because they bought AutoMark back in the day. It has gone way down-hill since the AutoMark days. We still have our Scion site with them, and I am pushing hard to migrate that away from Rey-Rey. Then I'd love to get to work on getting VW and MINI to give-up on force-feeding their dealers CoBalt.

If you're happy with your Rey-Rey site, then I understand your statement. But I've found the people who are happy with Rey-Rey or CoBalt sites are happy for two reasons:

1. It is cheap
2. They don't know any better

I will say you've done a much better job with yours than most! I like the colors!
 
Before posting I read the rules so I'm going to "play nice". They say to add something positive. OK the positive is that I only signed a 2 year contract and only have 20 months remaining of this totally nonexistent customer service.
I have had issue after issue such as Technical specs being invalid, updates not being posted to AutoTrader and VIN decoding not working properly. It appears their solution is always to take off that feature. I can see it now a customer comes in because her A/C isn't working so we just take it out. Sounds like a solution to me.
I have yet to receive a phone call from and an individual I
 
Gary:

I just saw your post and if you're still having an issue, contact me directly and we'll work any issues out. We certainly don't want anyone to feel that we have non-existent customer service. We have an extraordinarily low attrition rate because of our award winning service and account management team. My direct e-mail is [email protected] and direct phone is 888-807-9119
 
The saga continues... For the past 3 days I, and all other DEALER.com victims, have been unable to batch upload photos. Rest assured I could go in and upload one photo at a time but I choose not to. I'm sure their solution will be, once again, to just make the feature go away. If it doesn't work trash it.