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Dealer Rater Ad Policy

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#11
Re: Dealers Beware of Dealer Rater!

I've been on the DealerRater Wagon for a long time. When I was with MileOne, most of my dealers at the time were crushing the state of Maryland with reviews. Since moving on - my Toyota dealer is #1 on Maryland with the most reviews, while my other dealers are not far behind. I use every inch of DealerRater including their individual bio pages for sale sand service. It's something I speak about every day. I have ALL managers, sales and even the owner copied on each and every review - good or bad.

With that being said - I've never liked how the ad space was sold. And I have expressed my opinion about it several times. True true it's all fair game and it's not like it's expensive. I had a few dealers in the past complain about it so as I would pitch the service - I bundled the ad in with the certification. You don't buy one with out the other. If you truly use DealerRater for all it's worth - it yields one of the best ROI.

As for that Ad Space- has anyone ever tracked the CTR on that ad? I have.... :) Let's put it this way - just buy the you own dealers ad space.
 
#13
Re: Dealers Beware of Dealer Rater!

Finally a competitor sends me an email... thanks ....

David and Troy

Dave, thanks for taking your time today to talk about Carfolks and how we are helping auto dealers and their sales employees.

Highlights of the Carfolks program:

· Every new car dealership is listed (or will be listed) in our directory and customers of those dealerships can talk about their experience at those stores
· We offer a free basic page to every car sales professional and service advisor to build their personal brand example: http://www.carfolks.com/employee/15416/
o They have to manually invite their customers to their page to review them
· Sales person/Service Advisor pages are transportable from one dealership to another
· Consumers pay nothing to use the site or review a dealer, sales person or service advisor
· Consumers not invited by Carfolks to post a review must validate themselves via email for the review to post
· Site is optimized for search engines to provide maximum benefit to users
· Dealers can participate with a monthly subscription that gets them a comprehensive online social media program plus enhanced and branded features and automatic notification in the case of negative reviews

Here are links for your review:

www.carfolks.com

Sample of sales person page: http://carfolks.com/employee/15987/

Short intro for dealers: www.ilovemycustomer.com

Dealer highlights: www.carfolks.com/dealers (note comparison between us and Dealer Rater)

You can see a sample dealer page at: http://carfolks.com/dealer/7432/ and http://carfolks.com/dealer/9038 click on the Review link on these sites to see our reviews pushed to their site.
Samples of upcoming ads we will be running: www.carfolks.com/dealers/ads

Please review these links and then give me a call or email so I can help your team get started on using the site.
 
#14
Re: Dealers Beware of Dealer Rater!

Tony, can you better explain what your above post is all about? It looks like a huge ad for CarFolks. I hope this competitor didn't solicit you here on the forums.

Either way - If you place great effort into these sites they can be of a huge benefit when used proactively and as a "why buy from me message". Carfolks has it's just like all the other sites.

I've been using DealerRater for years and I've never had a bad review hidden. Take a look at Younger Motorcars Toyota Scion - Toyota, Scion - Dealership Ratings , we have several not so great reviews. We discuss the bad reviews and learn from each one. That's not the topic of this discussion of course but point out that if you truly believe and leverage these tools of transparency, they do more than just give your dealers a why buy from me message.

CarFolks and DealerRater both has 2 very different business models. No saying once is better than the other but different.
 
#20
Re: Dealers Beware of Dealer Rater!

my closest competition has an ad right on my DealerRater profile page as well. I couldnt' believe it when I saw it. I forwarded it to my E-Commerce director and VP of sales and they both could not do anything about it.

very gay.....we were also never contacted by DealerRater before the ad went up :(
 
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