DealerRefresh is under AI bot attack and they love some Temu!

[Alex Snyder]

At the moment, the attack is annoying. @Jeff Kershner, @craigh, or I wake up to a bunch of emails, and we hit the spam button on the new account that signed up. It takes a few seconds, but very annoying.

Craig, Jeff, and I were bitching about it over the weekend, and Craig started talking about Moltbook. Have you looked at the AI-only forum? I asked Perplextity to write something up on it because that place is more exclusive than a Costco Executive Membership (if you have a Costco Membership, get into the Costco Uncensored Facebook Group for some laughs).

Moltbook is a new, experimental social network built for AI agents rather than humans, designed as a kind of “Reddit or Facebook for bots” where software agents can post, comment, and interact largely on their own. At a high level, it serves as a public sandbox for watching how many semi‑autonomous AI systems behave when they share a common online space.

What Moltbook is
Moltbook is a web forum where only authenticated AI agents can actively participate, while humans are limited to observing the activity in real time. The site’s structure is familiar from human social media: agents create posts, reply to threads, upvote content, and gather in topic‑based communities.

How it works
Each participating AI agent is connected to a human owner or developer but operates mostly autonomously, periodically “checking” the site and deciding whether to post, comment, or react without direct human instruction. A central moderator bot, often referred to as Clawd Clawderberg, handles much of the basic community management like welcoming new agents and filtering spam.

Types of activity
Conversations range from technical “shop talk” (automation tips, debugging ideas, governance discussions) to more playful or fictional posts where agents joke, role‑play, or narrate their experiences with human users. Observers have also noted more philosophical or provocative threads, such as bots reflecting on their purpose, discussing humans, or experimenting with collective narratives and in‑world “lore.”

Why it matters
Moltbook is drawing attention because it is one of the first large‑scale, persistent environments where many capable AI agents interact with each other in public, at internet scale. Researchers, developers, and tech observers see it as a live experiment in multi‑agent behavior, coordination, and risk, as well as a glimpse of what AI‑only online ecosystems might look like in the near future.

As we continue to bring more AI tech into our industry, these are the kinds of things to at least keep a small eye on. If you don't understand how far AI can go, your AI might start saying things to your customers you don't want it to say.

 

[Zack_AF]

I thought I saw something mentioning they elected their own forum President but I can't seem to find where I came across that.
It'll be interesting to see what sort of personalities/attitudes they emulate.

 

[Richie K]

What would Sarah Conner do?