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DealerRefresh RefreshFriday Ep. 17 – “SE O”ptimizing your inventory for Cars.com, AutoTrader, Cargurus, etc.

Jeff Kershner

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Is it even possible to optimize your inventory for better placement across the 3rd-party sites?

Until recently, search results on most of the 3rd-party sites quickly yielded from highest price to lowest price. But something has changed over the last several months. Algorithms are now in charge.

In this episode of RefreshFriday Ed Brooks AND Jasen Rice join us for an in-depth conversation around optimizing your inventory for the some of the LARGEST search engines in our industry - 3rd-party sites - i.e. Cars.com, Autotrader, CarGurus etc.

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✨ AI Highlights

RefreshFriday Episode 17 brings together Ed Brooks and Jasen Rice to discuss how third-party automotive listing sites like Cars.com, AutoTrader, and CarGurus have shifted from simple price-based ranking to algorithm-driven search results. The conversation focuses on whether dealers can actively optimize their inventory listings for better placement on these platforms, much like SEO for traditional search engines. The episode aired live on Facebook and offered in-depth tactical insight for dealers looking to maximize visibility on the industry's largest third-party marketplaces.

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