Hey guys. First post and wanted to get the community's opinion. I was wondering what everyone's opinion is on managing chat in house or having a fully managed chat.
I have used both and find that having a fully managed chat is no more than just dragging a customer along to eventually grab their info for a lead and leaving them with no more information than they could have found themselves on the dealer site.
On the other hand, I feel that self managed chat is much more of a productive conversation with a customer but it can sometimes be difficult having to constantly make sure the sales staff is grabbing the customers (I did not have a BDC).
Just wanted to see what your take is on this.
Full disclosure: this is for market research
I have used both and find that having a fully managed chat is no more than just dragging a customer along to eventually grab their info for a lead and leaving them with no more information than they could have found themselves on the dealer site.
On the other hand, I feel that self managed chat is much more of a productive conversation with a customer but it can sometimes be difficult having to constantly make sure the sales staff is grabbing the customers (I did not have a BDC).
Just wanted to see what your take is on this.
Full disclosure: this is for market research