I would like your thoughts on what the three most important categories that dealers focus on when marketing to their B2C and B2B customers.
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Dealership Marketing
- Thread starter Fuzebuy
- Start date
- Dec 2, 2009
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It's Marketing: Product, Price, Place and Promotion - The Four P's NEVER change. How you approach them does, as the market evolves.
✨ AI Highlights
A dealer asks colleagues to identify the three most important marketing focus areas for both B2C and B2B customers. Responses reveal two perspectives: one emphasizing dealership performance metrics (Volume, Gross, CSI), and another grounding the answer in timeless marketing fundamentals (the Four P's: Product, Price, Place, Promotion). The thread illustrates a divide between outcome-focused and strategy-focused approaches to dealership marketing.
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