Dealership Mobile Website - Who are you using?

[yagoparamo]

We recently linked our review branded pages to the mobile platform:


http://pgiauto.com/news/wp-content/uploads/2012/07/mobile_reviews.jpg


http://pgiauto.com/news/wp-content/uploads/2012/07/mobile_reviews_2.jpg

Remember that I'm a believer in true reviews, but also on the power of the intrinsic SEO power of reviews. Look at the referrals (see date ranges) to the regular website. Customers still can search for reviews via any SE if what we provide is not enough, but at least we have some control of the environment even in mobile and not just in desktop SERP.

 

[Kevin McKillop]

We have advised a few clients to not invest any amount of time/money into their 'mobile' site. The 80/20 rule applies for them and their mobile traffic. 80% of that mobile traffic is iOS traffic (iPad & iPhone). iPad users for the most part want the full site and iPhone people may 'want' mobile (nice to have), they'll deal with the full one as the phone simply can do that and they can still get what they want.

That mobile traffic amounts to 15% of the total traffic for a given month. So worrying about all the various screens sizes, and functionality they may or may not want to see/use in a tiny compact phone is a very low priority at this point.