An update: We are still in talks with the non-industry company. It looks like they have the technical capability to give us exactly what we want. The question is whether DealerSocket will allow them to integrate.
Decent Lead Validation Service
- Thread starter RossS
- Start date
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- Tags
- lead validation leads
- Aug 19, 2019
- 8
- 5
- First Name
- James
@joe.pistell
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Our product validates, scores, and prioritizes all incoming opportunities from online partners in real-time for our dealer customers to identify top leads.
From what we have seen, on average, they qualify about 30% of the opportunities and send to CRM as leads. We have seen the range varying quite a bit per provider, with the best ones having around 40-50% opportunities qualified as leads and on the other extreme, the number can be low single digits.
See below for a sample for one of our independent dealer customers for one week. They received 600+ opportunities/ connections/ conversations, out of which about 160 ended up in CRM as opportunities.
It would be a great product, but it would only work with leads in the ADF format. Any OEM leads, or leads through an OEM mandated website program are typically pushed straight into the CRM. So in those cases, this product would have to come directly through your CRM vendor or OEM lead management vendor.
- Aug 19, 2019
- 8
- 5
- First Name
- James
@jscole86 you make some good points although there are some fairly simple workaround options.
We do connect to the dealer systems using APIs (e.g. for service customer scoring). Where the opportunities cannot come to us direct, dealers typically use two approaches – program the CRM to send us those opportunities or in some cases, download from the opportunity generating system or CRM and it gets uploaded to scanIQ for scoring.
Whichever way you connect, API, ADF or upload, it is a companion tool for CRM systems to ensure all incoming opportunities get scored and that only leads go into the CRMs.
We do connect to the dealer systems using APIs (e.g. for service customer scoring). Where the opportunities cannot come to us direct, dealers typically use two approaches – program the CRM to send us those opportunities or in some cases, download from the opportunity generating system or CRM and it gets uploaded to scanIQ for scoring.
Whichever way you connect, API, ADF or upload, it is a companion tool for CRM systems to ensure all incoming opportunities get scored and that only leads go into the CRMs.
- Aug 19, 2019
- 8
- 5
- First Name
- James
Here is some additional data analysis from a current dealer partner of our company. My apologies I didn’t realize this did not post with my original response.
**********************
Our product validates, scores, and prioritizes all incoming opportunities from online partners in real-time for our dealer customers to identify top leads.
From what we have seen, on average, they qualify about 30% of the opportunities and send to CRM as leads. We have seen the range varying quite a bit per provider, with the best ones having around 40-50% opportunities qualified as leads and on the other extreme, the number can be low single digits.
See below for a sample for one of our independent dealer customers for one week. They received 600+ opportunities/ connections/ conversations, out of which about 160 ended up in CRM as opportunities
**********************
Our product validates, scores, and prioritizes all incoming opportunities from online partners in real-time for our dealer customers to identify top leads.
From what we have seen, on average, they qualify about 30% of the opportunities and send to CRM as leads. We have seen the range varying quite a bit per provider, with the best ones having around 40-50% opportunities qualified as leads and on the other extreme, the number can be low single digits.
See below for a sample for one of our independent dealer customers for one week. They received 600+ opportunities/ connections/ conversations, out of which about 160 ended up in CRM as opportunities
Hi Ross,
Let me know if you still need help with lead scoring. Faraday can help. Lead scoring is a by-product of our solution. Our machine learning application helps to find in-market shoppers. It can then score all incoming leads against a propensity to buy model built with a combination of your historical sales data and our own proprietary data. In certain instances, we may be able to write back into the system with the correct phone numbers
Let me know if you still need help with lead scoring. Faraday can help. Lead scoring is a by-product of our solution. Our machine learning application helps to find in-market shoppers. It can then score all incoming leads against a propensity to buy model built with a combination of your historical sales data and our own proprietary data. In certain instances, we may be able to write back into the system with the correct phone numbers
