1. Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.
    Dismiss Notice

Decent Lead Validation Service

Discussion in 'CRM, ILM, Chat, Desking, Emails, Phone, SMS' started by RossS, Aug 14, 2019.

This forum sponsored by...
  1. RossS

    RossS
    Expand Collapse
    Noob

    First Name:
    Ross
    Dealer or Company Name:
    RK
    Joined:
    Jun 23, 2017
    Messages:
    17
    Likes Received:
    1
    I am trying to find a lead validation service that could integrate with our CRM (Dealersocket).
    Something that will let our internet agents know right away if the phone numbers and emails are valid or fake, so they can prioritize the real leads.
    So far all I can find are not industry specific and can't integrate with our CRM (usually work with SalesForce).

    Is anyone using this kind of service?

    If you are a rep for a company that can provide this, feel free to message me.
     
    • Like Like x 1
  2. This forum sponsored by...
  3. Betsy

    Betsy
    Expand Collapse
    Noob

    First Name:
    Betsy
    Dealer or Company Name:
    Foureyes
    Joined:
    Aug 14, 2019
    Messages:
    1
    Likes Received:
    0
    Location:
    Portland, OR
    Hi Ross -

    My name is Betsy and I'm the Director of Sales at Foureyes (www.foureyes.io). Our products, both Tap and 20/20 could support you with the challenge of lead prioritization and validation. We integrate seamlessly with Dealer Socket. If you'd like a brief 10 min. demo, please email me at [email protected] and I'd be happy to set up time with one of our reps to share more about our solutions.
     
  4. RossS

    RossS
    Expand Collapse
    Noob

    First Name:
    Ross
    Dealer or Company Name:
    RK
    Joined:
    Jun 23, 2017
    Messages:
    17
    Likes Received:
    1

    Betsy, thanks for reaching out. I spoke to Kent over there at Foureyes and determined that Foureyes can't provide the phone and email validation that we are looking for.
     
  5. Alex Snyder

    Alex Snyder
    Expand Collapse
    President Skroob

    First Name:
    Alex
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    axsnyder
    Joined:
    May 1, 2006
    Messages:
    2,741
    Likes Received:
    1,015
    Location:
    Vermont
    Unfortunately, it seems most automotive-focused CRMs are so niche there aren't many services integrating with them that aren't niche to our industry as well. It takes some workarounds to get "realtime" lead cleansing services. And I don't have any suggestions as the ones I used to know have gone out of business.

    However, there are services that provide you links a customer can click on to indicate whether you have an engaged shopper on the hook. Those range from video tools to payment & price presentations. Again, they might not work as seamlessly with your CRM as you'd like, but you have some options. Plus, those give you customers something they will find relevant.
     
  6. Jeff Kershner

    Jeff Kershner
    Expand Collapse
    Founder

    First Name:
    Jeff
    Dealer or Company Name:
    DealerRefresh & Mercedes-Benz of Hagerstown
    Joined:
    May 1, 2005
    Messages:
    3,437
    Likes Received:
    902
    Location:
    Maryland
    At one time ago there were a few services out there providing a form of lead validation but would "score" the leads. Polk lead scoring was one of these service, though I'm not sure they still provide the service to dealers - https://ihsmarkit.com/products/lead-scoring-solutions.html

    Back when (many many years ago) I was part of a larger group we worked with Polk and Autobase for integration. I use the term "integration" lightly. I was working with eLead at one point to have integration with Polk as well, but it fell apart. I'm not sure if any other CRM's ever went down the path of working with Polk.

    We also worked with some of the major lead providers at the time to use Polk lead scoring, purchasing only leads that had a higher score of 7-10. Some interesting results came out of that. :ltbulb:
     
    Collapse Signature Expand Signature
  7. James Fleming

    James Fleming
    Expand Collapse
    Noob

    First Name:
    James
    Dealer or Company Name:
    myautoIQ
    Joined:
    Aug 19, 2019
    Messages:
    4
    Likes Received:
    1
    Location:
    Clarksburg, MD (just outside of Washington, DC)
    Hi Ross,

    Our product scanIQ scores inbound leads in real time, enabling your internet team to prioritize. We provide a myautoIQ score and predictions for each lead.

    The way it works is that you direct your ADF to myautoIQ. As soon as the lead comes in, it is scored in real time through our behavioral predictions engine for validity. This data tells us how actively this person is shopping for a vehicle, their next vehicle price range, next vehicle type, potential trade-in value, and a number of other predictions and recommendations to engage the lead. Your internet team will use the myautoIQ dealer dashboard to work on the prioritized list and may select to send only the qualified leads to the CRM.

    I would be happy to provide a demo of myautoIQ for you.
     
    • Like Like x 1
  8. RossS

    RossS
    Expand Collapse
    Noob

    First Name:
    Ross
    Dealer or Company Name:
    RK
    Joined:
    Jun 23, 2017
    Messages:
    17
    Likes Received:
    1
    Thank you all for the feedback. I am currently in discussions with a company that believes they can do exactly what we are looking for at a very reasonable price. But they are not an auto-industry specific company and have not worked with Dealersocket before. So we will see how that goes.
     
  9. joe.pistell

    joe.pistell
    Expand Collapse
    Uncle Joe

    First Name:
    Joe
    Twitter Handle:
    JoePistell
    Joined:
    Apr 7, 2009
    Messages:
    3,978
    Likes Received:
    1,382
    Location:
    New York
    Have anyone ever compared the # of leads of marketplaces like cars/Autotrader/Cargurus (seen in the admin) vs the count that is in CRM?
     
    Collapse Signature Expand Signature
  10. Jeff Kershner

    Jeff Kershner
    Expand Collapse
    Founder

    First Name:
    Jeff
    Dealer or Company Name:
    DealerRefresh & Mercedes-Benz of Hagerstown
    Joined:
    May 1, 2005
    Messages:
    3,437
    Likes Received:
    902
    Location:
    Maryland
    Interesting, working with someone outside of the automotive space for something like this. @RossS@RossS please keep us abreast with your progress.
     
    Collapse Signature Expand Signature
  11. Jeff Kershner

    Jeff Kershner
    Expand Collapse
    Founder

    First Name:
    Jeff
    Dealer or Company Name:
    DealerRefresh & Mercedes-Benz of Hagerstown
    Joined:
    May 1, 2005
    Messages:
    3,437
    Likes Received:
    902
    Location:
    Maryland
    @RossS@RossS I would take a few minutes and check out myautoIQ with @James Fleming@James Fleming I sat through a DEMO. They have some good stuff happening.
     
    Collapse Signature Expand Signature

Share This Page

This forum sponsored by...