Digital Advertising

[Greg Schafer]

How much of your digital advertising spend is on mobile apps, sites such as TWC.com, Pandora, etc.? And do you see quality traffic to your site or are you using the opportunity for branding purposes? I appreciate your feedback.

Greg Schafer
Lynch Ford Chevy
Mt. Vernon, IA

 

[Alexander Lau]

Everything I've marketed in the past 6 years, very little.

However, like anything else, you're going to need to test the power / advertising reach of those specific applications in your demographic. What works for one dealer location, might not in another. That could be said of any inventory listing application or advertising platform.

If you're looking to get more traffic, I'd focus more of your budget on Google Adwords, as opposed to Cable and Pandora radio (traditional marketing venues, with digital components / interfaces).