Do we think the consumer is stupid? Or is the joke on us?

[Alex Snyder (blog)]

Roland - I was actually admiring your post for how well you were able to stick an advertisement in without breaking the rules. That would be very tough for most people, but your product and the current trends work hand in hand for doing that.

I'm not saying keep it up, just saying that was pretty slick.

 

[Stan Sher (blog)]

I think that any dealership website can be more consumer friendly. It depends on how well it is structured and the placements of certain links. A dealership that advertises links for female customers makes it female friendly. A dealership that places an interesting little character on their website that is cute, warm, and fuzzy which promises the customer a price quote in seconds is consumer friendly (sorry Jeff, not trying to self advertise here). Other examples are videos and bios of staff members as well as live chat. Things that consumers can use to increase their shopping experience and make it simpler and more pleasant should always be considered.