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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Dealer Authority introduces Waze advertising as a low-cost digital marketing option for car dealerships, with several dealers reporting positive results at minimal daily spend ($2-$2.50). The discussion reveals that Waze works best for dealerships in metropolitan areas or near major highways with high traffic volume, while rural locations with limited Waze users may see less success. Key takeaway: Multiple dealers confirm Waze generates meaningful leads and foot traffic for a fraction of traditional advertising costs, making it worth testing for dealers in high-traffic areas.