• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.
Visit Generations Digital

Does Asking Customers for Voice Reviews Make Sense?

John__S

Boss
Sep 4, 2019
27
20
Awards
1
First Name
John
Listening to a podcast the other day and the host asked for "voice memos" to be sent to an email address. It got my brain going 100MPH because that's how it works and I was wondering if asking customers for VOICE REVIEWS would make sense for an auto dealership.

What do you think?

Because I am not sure if a 3rd party already offers this, please point me if one does.

My angle would be that they could be used for future marketing. An example might be voice overs for video ads or site content. Similar to the "famous sales guy with new car owner photo" maybe instead you can get 15-30 seconds of audio about their experience. Maybe the younger age demographic would be more likely to leave a voice review versus answering a review invite after purchase?

Problems might be jumbled voice reviews you cannot understand, lost reviews due to technical difficulties, BAD voice reviews you aren't going to re-post, storage of these reviews, loss of content for GMB and other review sites......and?? ‍♂

Most dealerships do not need another thing to manage and I am sure it would be a pain to optimize a process for them, but I just wonder what the rest of the dealers think.
 
  • 1
Reactions: ChrisR
Get Podium

ChrisR

Boss
Oct 12, 2015
274
260
First Name
Christian
When people are here, on that new car ether, I do ask (when available) if they would be willing to do a video review of their experience. Once I have a new facility to work in, I hope to have my same audio set up (at least) as I had in AZ, and now you have inspired me to pull the audio from those reviews for other purposes. There is a release/waiver I have people sign, to cover us on that front.

Thanks for the idea!
 

Jeff Kershner

Founder
May 1, 2005
3,778
1,340
Awards
2
First Name
Jeff
I would go after video reviews. You can always strip out the audio for future marketing channels.
 

Marc Lavoie

3rd Base Coach
Jan 3, 2019
200
145
First Name
Marc
I would go after video reviews. You can always strip out the audio for future marketing channels.
Yes definitely, I'm super skeptical about a voice memo for now. It's the type of thing I'd wait and see if it becomes a trend but it's definitely not something natural for now.