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Does Autotrader think we're all oblivious?

Brent Palen

Getting Refreshed
Jul 21, 2009
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First Name
Brent
Brent - Respectfully have to disagree with you about Autotrader being a search engine. They don't send out spiders or bots to find all available listings on the web. They don't scrape other sites for other listings as a search engine does. Autotrader is a form of advertising. Dealers and private parties pay to advertise their cars for sale.
O.K. Point taken...but what does the customer use AT as? In a customer's eyes is Autotrader any different than Google?