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Does Autotrader think we're all oblivious?

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#32
marvmotors said:
Brent - Respectfully have to disagree with you about Autotrader being a search engine. They don't send out spiders or bots to find all available listings on the web. They don't scrape other sites for other listings as a search engine does. Autotrader is a form of advertising. Dealers and private parties pay to advertise their cars for sale.
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O.K. Point taken...but what does the customer use AT as? In a customer's eyes is Autotrader any different than Google?
 

✨ AI Highlights

Dealers debate whether Autotrader's default high-to-low price sorting is a manipulative tactic to boost page views and ad revenue, or a legitimate algorithm choice that maximizes shopper exposure to all inventory. While some users argue the sorting drives dealers toward premium paid listings and benefits higher-priced vehicles, a representative from Autotrader (or knowledgeable user) counters that high-to-low sorting actually keeps shoppers browsing longer across all price points, and that competitors like Cars.com use the same approach.

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