Does Autotrader think we're all oblivious?

[Alex Snyder]

AutoTrader.com Pricing???
Have you been blitzed by team AutoTrader yet?
Cox Auto Trader Improves Online Automotive Advertising

Look at the number of comments on each of those articles.....ATC sure gets this industry pissed off!

 

[Brent Palen]

Brent - Respectfully have to disagree with you about Autotrader being a search engine. They don't send out spiders or bots to find all available listings on the web. They don't scrape other sites for other listings as a search engine does. Autotrader is a form of advertising. Dealers and private parties pay to advertise their cars for sale.

O.K. Point taken...but what does the customer use AT as? In a customer's eyes is Autotrader any different than Google?