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Everyone look up... It's Google PR Update time again

Nice - we're back at a 4 on Virginia Beach Car Dealers | Auto Dealers in Virginia Beach, Norfolk Virginia

We dropped to a 3 for a few months, and I couldn't figure out why because we had been a 4 for years.

Oh oh, drama on the horizon

AutoTrader.com = PR5
Cars.com = PR7

Interesting. Not that PR directly translated into money; it is arguable that a higher emphasis from Google will translate into better SEO exposure though. I wonder if Cars.com will incorporate any of this into their advertising? I'd be surprised if they did. But if they did, that would sure get the industry talking about Page Rank. It would kind of be on par with arguing over which camera is better solely based on MegaPixels.