Facebook Ads vs. Google AdWords

[ryan.gerardi]

In reference to a recent post by DealersUnited, "There’s a battle raging in the land of pay-per-click (PPC), and Facebook Advertising and Google AdWords are apparent enemies. But for car dealers, it isn’t really a question of which to put advertising dollars toward. It’s why you should do both."

Do you agree?

Facebook is proactive (relational) and Google is reactive (transactional), which is top of the funnel engagement; however, what is not said is how do you deal with the difference… dealers are sending their Google ads to their website, but people don't necessarily want to leave Facebook, especially not for a transactional purpose. They want to remain engaged in Facebook's native environment.

So what do you do with your Facebook ads?

 

[Alexander Lau]

Dealers should do both. Let's face it, they both have a lot of reach and get a lot of eyes on them. Facebook just tends to be cheaper, at least for now.

 

[Steve Stauning]

Run them both and then run the numbers. Determining the ROI for digital campaigns is simple compared to the old days of deciding if your Saturday Double Truck* pulled in the traffic.


*Double Truck refers to a 2-page spread in a newspaper or magazine. Years ago, the Friday or Saturday Double Truck was often the biggest chunk of a dealer's weekly ad spend.