Facebook Ads

[Chris Cachor]

I've seen some dealers experiment with them in my feed, but I'm surprised between FB and Instagram I don't see more of it. I've been researching their advertising products and I'm very very impressed. Their ability to attribute online ads to in-store visits in a very reliable manner is huge.

I never realized it until now but, if your store has a page on Facebook, they can link people who see your ad on FB to people that visit your store, all because the app is backgrounded and location services are on.

So, my question is, are automotive digital marketers receptive to replacing part of their Google ad spend with Facebook? I feel like there's a lot of opportunity here.

 

[craigh]

There is plenty of opportunity (and a few threads on here about it).
We just started playing with it and we're about to launch a sizable attempt by switching thousands of dollars to it for a few stores. So far I'm liking what I see far more than what we saw a year or two ago.