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Facebook Inventory Advertising / Retargeting

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#31
I used to work for Strong Automotive and they do a fine job at inventory retargeting, whether it be through Adwords, Bing Ads or Facebook. I know, I used to be part of the process. We saw great numbers. Give them a shout. Trust me, you'll be happy you did when you see the tons of quality traffic and buyer intent / ROI.

That said, you can push your inventory out to a ton of 3rd party websites, using the following groups as well....

LotVantage:
  1. http://motors.lotvantage.com/facebook-dynamic-inventory-retargeting-for-dealerships
  2. http://motors.lotvantage.com/product/craigslist-marketing
Dice Services:
  1. https://dice.services
 
#32
Alexander Lau said:
I used to work for Strong Automotive and they do a fine job at inventory retargeting, whether it be through Adwords, Bing Ads or Facebook. I know, I used to be part of the process. We saw great numbers. Give them a shout. Trust me, you'll be happy you did when you see the tons of quality traffic and buyer intent / ROI.

That said, you can push your inventory out to a ton of 3rd party websites, using the following groups as well....

LotVantage:
  1. http://motors.lotvantage.com/facebook-dynamic-inventory-retargeting-for-dealerships
  2. http://motors.lotvantage.com/product/craigslist-marketing
Dice Services:
  1. https://dice.services
Click to expand...
I'll second the praise for Strong Automotive. One of the best digital marketing teams out there.
 
#35
Emilie Benn said:
I would love to get contacted by someone who is not trying to sell me something but just help with the inventory feed to Facebook catalogue. I don't need help setting up ads, pixels etc.... just the catalogue feed. Thank you
Click to expand...

That's exactly how I feel, as well! And obviously creating a spreadsheet isn't the hard part. Exporting the data from the CMS and keeping it current as prices and inventory changes is what I am struggling to understand.
 
#36
Just ask for the feed from your inventory vendor. Or see if the website vendor has a google base or oddle XML feeds. It is best if the feed comes from the website vendor... as you likely also want to be remarketing and targeting the inventory back on Facebook based on user interaction on your site and would need the fbq('track', 'ViewContent', {}) event on the VDP.
 
#38
@umer.autojini It not quite as easy as your saying if you don't know how to implement it. Most site providers don't provide a feed for the VDP links or any links to the website. Image URL's, vehicle info Yes! SRP and VDP links, No! I'm assuming they're wanting to send the user directly to the VDP correct? Also, for retargeting, they will need to know how to pass the product ID (vin number) to facebook so that facebook knows which vehicle the user actually looked at, right?? To do that you have to extract the product Id (Vin number) off the page via JS.

@Chris Leslie Your solution would work great if the wordpress site is your primary website. If it's not your primary site your sending visitors to, now you have another website to keep up with. Also, you could run into OEM compliance issues by having two separate sites!

@Shelby Tatomir and @Emilie Benn, If you want to send the user from Facebook directly to the VDP, your gonna have to get the URL for each vehicles VDP and include that in your file and matching it with the correct Vin number and other data. Your probably gonna need a scraper of some sorts to pull that data for you or you can pay a vendor. More than likely, they will scrape the site as well. If you want to send the user to the SRP's then you simply need to contact your inventory provider and set your self up with a daily inventory file and use an excel formula to populate a column in the file and upload the file to Facebook. There are ways you can automate it but you would have to get involved with scripting to do it.
 
#39
@Rick Buffkin correct... getting the product catalog done is not the hard part... getting the right value out of the catalog is the hard part... with out the right integration... you might has well be throwing your money away. You need triggers on the VDP view. You need triggers on the lead... you need the VDP page url. Sending to SRP be bad experience for dynamic ads. You might as well be running a re-targeting campaign to all your traffic. (which I bet most are).
 
#40
Rick Buffkin said:
@umer.autojini It not quite as easy as your saying if you don't know how to implement it. Most site providers don't provide a feed for the VDP links or any links to the website. Image URL's, vehicle info Yes! SRP and VDP links, No! I'm assuming they're wanting to send the user directly to the VDP correct? Also, for retargeting, they will need to know how to pass the product ID (vin number) to facebook so that facebook knows which vehicle the user actually looked at, right?? To do that you have to extract the product Id (Vin number) off the page via JS.

@Shelby Tatomir and @Emilie Benn, If you want to send the user from Facebook directly to the VDP, your gonna have to get the URL for each vehicles VDP and include that in your file and matching it with the correct Vin number and other data. Your probably gonna need a scraper of some sorts to pull that data for you or you can pay a vendor. More than likely, they will scrape the site as well. If you want to send the user to the SRP's then you simply need to contact your inventory provider and set your self up with a daily inventory file and use an excel formula to populate a column in the file and upload the file to Facebook. There are ways you can automate it but you would have to get involved with scripting to do it.
Click to expand...

@RickBuffkin, that's where the issue reside ... how to get the file setup with my website provider for Facebook to get easily.
 
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