- Oct 29, 2009
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- Rick
I find it pretty interesting that KBB is applying their "Fair Market Price" tool into the listings on FB Marketplace.
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Facebook + KBB marketplace
- Thread starter yagoparamo
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- Feb 11, 2015
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- Alex
Cox Automotive and KBB are STEALING your Facebook Marketplace Traffic
https://www.drivingsales.com/jeff-r...re-stealing-your-facebook-marketplace-traffic
Whether or not you have a service that publishes your Facebook Marketplace listings or if a Cox Automotive property is publishing on your behalf, make no mistake that Kelley Blue Book (KBB) is stealing your traffic from Facebook Marketplace and giving it to your competition.
https://www.drivingsales.com/jeff-r...re-stealing-your-facebook-marketplace-traffic
Whether or not you have a service that publishes your Facebook Marketplace listings or if a Cox Automotive property is publishing on your behalf, make no mistake that Kelley Blue Book (KBB) is stealing your traffic from Facebook Marketplace and giving it to your competition.
Last edited:
- May 1, 2006
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Thanks for posting this @Alexander Lau. It was brought to my attention in a confusing email a few weeks ago. I couldn't understand what was going on, but this article spells it out clearly.
I wonder how many leads are being sold back to the same dealer that placed the Facebook ad?
✨ AI Highlights
Dealers discuss Facebook Marketplace's entry into the automotive space and debate whether it represents a viable third-party listing platform, with particular attention to how Facebook's location tracking capabilities could shift advertising spend away from Google. Early adopters report mixed results—decent engagement and some sales, but concerns about lead quality and image quality when syncing inventory through partners like Gubagoo, CDK, and Edmunds. The key insight is that while Facebook Marketplace offers plug-and-play integration and unique targeting advantages, dealers remain skeptical about its actual conversion value compared to established platforms like AutoTrader and Cars.com.
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