- Jun 4, 2011
- 67
- 26
- First Name
- Malinda
I'm curious how many US dealerships are aware of Canada's spam law that went into effect last year which does effect US businesses. The Canadian spam rules have very specific requirements about the opt-in process, with potential penalties in the ka-zillions.
We have dealers all over the country that randomly have a couple of Canadian email addresses in their databases - so this isn't just for those dealerships that are on the Canadian border.
ReturnPath's blog just posted an update on the first CASL penalty of $1.1 million.
Here's a quote from the article:
While the CRTC is currently going after the flagrant violators, that doesn’t mean, though, you're in the clear. Once the private right of action comes into play in 2017, it will only take one wrong email to run into trouble, and CASL applies to any sender sending to Canadian users. Being outside of Canada does not prevent authorities from pursuing entities residing elsewhere and or working with other regulators in your country. - See more at: http://blog.returnpath.com/blog/dennis-dayman/first-casl-violation-filed#sthash.lqhPaDUh.dpuf
Is this on your radar?
We have dealers all over the country that randomly have a couple of Canadian email addresses in their databases - so this isn't just for those dealerships that are on the Canadian border.
ReturnPath's blog just posted an update on the first CASL penalty of $1.1 million.
Here's a quote from the article:
While the CRTC is currently going after the flagrant violators, that doesn’t mean, though, you're in the clear. Once the private right of action comes into play in 2017, it will only take one wrong email to run into trouble, and CASL applies to any sender sending to Canadian users. Being outside of Canada does not prevent authorities from pursuing entities residing elsewhere and or working with other regulators in your country. - See more at: http://blog.returnpath.com/blog/dennis-dayman/first-casl-violation-filed#sthash.lqhPaDUh.dpuf
Is this on your radar?