And my CapitalOne rep swore up and down they had NO affiliation with TrueCar...
Hanlon's razor: Never attribute to malice that which is adequately explained by stupidity.
And my CapitalOne rep swore up and down they had NO affiliation with TrueCar...
ALSO - ALERT: If your dealership is working close with CapitalOne and you signed up for these new local market analysis reports they're peddling, you too signed a contract to have your transactional data scrubbed by TrueCar!
And my CapitalOne rep swore up and down they had NO affiliation with TrueCar...
ALERT: If your dealership is working close with CapitalOne and you signed up for these new local market analysis reports they're peddling, you too signed a contract to have your transactional data scrubbed by TrueCar!
And my CapitalOne rep swore up and down they had NO affiliation with TrueCar...
Dealers express serious concerns about the vast amount of sales data that vendors like Edmunds, JD Power, and TrueCar demand access to through their service agreements—including financed amounts, dealer costs, and invoice prices—questioning whether these companies adequately compensate dealerships for this valuable information. The discussion highlights how dealers have inadvertently armed competitors and customers with detailed pricing intelligence by sharing transaction data, with participants arguing that dealers should tightly control what data they share and demand transparency about how vendors use it. The overarching insight is that dealerships have surrendered significant leverage by freely providing vendor partners access to proprietary business data, and should reclaim control by being selective about data sharing and scrutinizing vendor agreements more carefully.