- Sep 6, 2019
- First Name
Great point - capacity is an issue at the majority of dealers. However where most people see obstacles, others see huge opportunities. I look at capacity/tech hiring needs as that same scenario. The dealerships that are being creative with 3rd shift internal work, off site recon or even expanding bays to meet need are going to reap huge benefits over the next 2-5 years.There is not a more efficient way to spend a dollar than audience based service marketing. We regularly see 1 dollar turn into 120-140. The issue we face is capacity not volume. We have something in the works for this. We already measure every aspect of the fixed reporting so striking the balance is key.
But yes email and direct mail make zero sense anymore, we can prove that.
Love to meet @jon.berna if you are going to be at NADA.