- Apr 7, 2009
- 4,629
- 2,119
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- Joe
As a customer, it's none of the reps biz asking me what ad I saw. The question makes me think what ad is he's fishing for (that i didn't see)? Theres enough rep to customer tension IMO.
Again, speaking as a customer, I've been on a 4 week journey looking for a car. I've laid hands on every price of media I can find along the way. I have a kelly blue book printout on my passenger seat, a print out of autotrader and cars.com in my back pocket, and I saw your ad in the paper and on TV. Now... Mr sales rep, what was that you asked me?
IMO, for ups that can't be closed, create a drawing to harvest contact info and GENERAL lead source (internet, newsprint, TV, Radio, etc...). THEN, Create a post-sale survey at delivery, now, you can deep-dive into their buying habits with an indepth survey and get real data back.
Just my 0.02 from your ol' Uncle Joe
Again, speaking as a customer, I've been on a 4 week journey looking for a car. I've laid hands on every price of media I can find along the way. I have a kelly blue book printout on my passenger seat, a print out of autotrader and cars.com in my back pocket, and I saw your ad in the paper and on TV. Now... Mr sales rep, what was that you asked me?
IMO, for ups that can't be closed, create a drawing to harvest contact info and GENERAL lead source (internet, newsprint, TV, Radio, etc...). THEN, Create a post-sale survey at delivery, now, you can deep-dive into their buying habits with an indepth survey and get real data back.
Just my 0.02 from your ol' Uncle Joe
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