Hey guys,
In the internet department advertising source tracking is obviously a lot easier to track and in turn more accurate, although far from perfect, than floor sales advertising source tracking.
The first problem is that we aren't asking and then once you start cracking the whip you start get adverting sources, but are they accurate? No.
I know it's never going to be close to perfect, but what do you recommend in order to increase the accuracy of floor traffic advertising sources?
A vendor gave the idea that prior to penciling a deal to have the sales person provide the customers with an advertising source questionnaire that simply says something along the lines of "How did you hear about us? Circle all that apply" and then lists several internet sources, TV ads, radio ads, etc.
Let me know what you think.
Thanks,
Bobby Preston
In the internet department advertising source tracking is obviously a lot easier to track and in turn more accurate, although far from perfect, than floor sales advertising source tracking.
The first problem is that we aren't asking and then once you start cracking the whip you start get adverting sources, but are they accurate? No.
I know it's never going to be close to perfect, but what do you recommend in order to increase the accuracy of floor traffic advertising sources?
A vendor gave the idea that prior to penciling a deal to have the sales person provide the customers with an advertising source questionnaire that simply says something along the lines of "How did you hear about us? Circle all that apply" and then lists several internet sources, TV ads, radio ads, etc.
Let me know what you think.
Thanks,
Bobby Preston