Does anyone know the statistics about whether a consumer is more willing to buy from a franchised dealership vs. one that is privately owned?
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Franchise vs. Privately owned
- Thread starter Lrogers
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- May 1, 2006
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- Alex
I haven't heard of any statistics in this area. I do know that people buy from who they like and trust. Marketing can get someone to a dealership and typically the franchised dealers have more money to play with in advertising.
✨ AI Highlights
A dealer asks whether consumers prefer buying from franchised versus privately owned dealerships. The responses indicate no definitive statistics exist on this preference, but suggest that trust and personal rapport drive purchasing decisions more than dealership type, while franchised dealers typically have larger marketing budgets to attract consumers in the first place.
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