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I ran those keywords and you are not ranked right now for them, but with some work you will be.

What you'll need:

1. Content (you can write it, or you can hire someone to do it)
2. Pages with Titles of each keyword phrase
3. Link to your pages using the keyword phrases and variations of the keywords.
4. Use that list of keywords often, but don't repeat them over and over on a single page.
5. Create a call to action for each page, either its an email submit or buy now button.


Think about who is visiting your site, in 30 seconds do they get what you do, can they navigate quickly from the content in the body (not the side navigation).

The next time you give a class ask 1 - 2 people to open their laptops and visit your site and watch what they do.

If they pause like they don't know what to do for more than 10 seconds and look to you, then you've just lost them if they were a real visitor.

Write content so that it delivers a ton of good information, pages with at least 300-400 words, link to other internal pages on your site using that list of keywords. Link out to other sites you know of that have very good information as well. For example, are their FTC regulations you could point to?
 
1. Yes I have google analytics

2. Yes both

Contact info
Buy products

Contact us page - Need more info about what they are contacting you about, what they can expect once they fill out this form, etc.

On buy page, need paragraphs between each of those links about the products. Link every in your site to this page and change the name of the page from "Buy Products" to one of those keywords on that list you think is the most direct thing people would search and then buy. Change the page name, and link to that page from your content, footer, and every page you linked in that list from your previous post. Put a link at the bottom of every one of those pages to this page.

Ok, with paypal, whats the return URL after they buy? You had to have entered one, if so do you have stats on that page in google analytics - that will be how many sales your site has generated.
 
Sounds great Jerry. If you can make one more change, just rename your pages ASAP using that list.

If you simply do a search in Google with site:phoneupninjas.com you'll see your list of titles isn't what people are searching for, that list you have will be a great start.

Then add some info after the keywords in the title that tells somewhat what to expect like:


Call Center Training - Learn Best Practices From Our Training Solutions


Description (keep it brief, but tell them what they get from you, and who you are)

Jerry Thibeau is an industry expert and his training sessions have revolutionized call centers with these very effective phone skills training courses. You will learn key metrics and data analysis of every call allowing you to measure your effectiveness and improve your sales.

Body content: 4 - 5 paragraphs, with only 1 or 2 sentences each. Keep it very brief, people don't read they scan. Bold the words you want them to see as their eyes scan from the top of the page down, and at the bottom put a link to the next page you want them to see, your buy page :)

For your homepage I would change it to a very good summary of what phoneupninjas is about, what it will do for them and some testimonials.

Put a bulleted list in the page - use your keywords in that bulleted list.


Thanks for the offer of being on your partner page, that is much appreciated!
 
Jerry, are you transcribing your coaching calls to text? How about your gotomeetings?

That's ideal content for your site, perhaps you already had planned to do that but if not let me know, I can help get you setup for that.

That goes for anybody reading this thread. Do you have content on your companies servers that has never been published on the web? Letters from your customers (testimonials), images of past events you've sponsored or hosted at your dealership.

If you have a blog this is the best place to publish testimonials, then follow up with the customer a couple months later and ask them to stop by the blog and leave another comment under their original testimonial. This will build a history in how your dealership treats the customer the day they buy the car AND 6 months or 6 years after they bought it.