Digital Retailing isn't something I'd say we do. Besides, I don't think true digital retailing exists, and what the things are that claim they do it is just another lead generation device.
Having sat through almost every vendors presentation in the past 2 weeks, I can confirm this.
100% of them claim to do digital retailing.
100% of them end their presentation with "and then it sends that deal to the store and the store writes it up and calls the customer".