FTC AMA or ATA... ask Tom Kline anything about the FTC

[Balboa Bill]

Bill, the pricing must be consistent throughout. It will take some time for you to iron this out. Consider mystery shopping yourself so you can look at it from a customer's perspective.

65% of the 97 dealerships who had received the letter have between 1-5 dealerships. This is an issue for all dealers, big and small.

Some dealers are dragging their feet here. You will hear more from the FTC on this, I promise.

Thanks for the reply. Frankly, I am on board with consistency. How many dealers offer a low price, then show the fine print stating the price includes $3000 cash or trade?

My general question is, why would we post the fee separately on a banner that isn't referencing a total price? I don't see any other dealer website looking like this. I'm trying to confirm my disagreement with the way it's laid out in the original image posted.