Having played on the dealers side of the fence for 15 years I understand many of the frustrations you all are currently expressing. I know how hard it is to sell a car, I've done it. In a perfect world 3rd party lead generation would be, 3rd party sale generation. I don't want to speak out of turn or upset anyone on the site, but I would love to express the direction of my company. I have been in business for 5 years as a generator. Over the last 120 days I've started to aggressively pursue dealers for a retail relationship. Our mission is simple. If we produce SALES for our dealers at a PROFIT, they will keep us around forever. My goal is simple I want to get paid by the dealer only when they sell a car, PERIOD. I don't feel anything else matters. So I ask many of you in the room, Does anything else matter? We sell sales not leads,not referrals, not clicks or anything in between. We generate 100% of our traffic online and will be happy to show our dealers exactly where the lead is coming from. I brand my dealers 100%, no hidden agenda. I need them to be successful and sell cars, because I get paid for SALES. Again, with my program the dealer only pays if they sell a car to my referral. We are tied to the dealers success everyday all day. If I want a raise it is there for me, I just have to send the dealer more SALES. We have just eclipsed 170 dealers and are growing everyday and have had our bumps along the way. I know it's hard to believe but there are numerous dealers who don't call or email leads. That is tough, when I'm putting my money where my mouth is. I front the advertising money to generate the traffic to grow their business and they let the leads hit the floor. I want long term partnerships with my dealers. I care about growing their business and sending them SALES. So in closing I ask anyone or everyone to respond, Is there a place for me in the industry?
