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Alex Snyder

President Skroob
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May 1, 2006
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Before today, clicking on a dealership’s digital ad was a crapshoot.  Whether a customer’s precious click would land on the right car with an actual offer was the gamble that rarely hit gold. Before today, everyone was gambling on digital marketing. Today, it is time to get lucky!Driven Data connects inventory, operational metrics, incentive data, and customer data into one marketing and analytics platform.  They have seen a lot of customers waste clicks.  It has inspired a new approach to paid search and paid social.  For the first-time dealerships can target their prior customers and leads with modern marketing.FRIKTIONLESS technologies (FRIKINtech for short) was founded on the idea the fastest way to remove friction from car deals is to get everyone on the same page with the right numbers; quickly!  By penciling a dealer’s entire inventory, every day, the customer can be given loan, lease and out the...

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✨ AI Highlights

Alex Snyder announces a partnership between Driven Data (an inventory and analytics platform) and FRIKINtech to improve dealership digital advertising by connecting customer data, inventory, and incentives for better-targeted marketing. The post generates brief approval from other users, with Alexander Lau emphasizing that he has been recommending these tools to dealers and advocating for solutions that demonstrably work while dismissing ineffective vendors. The key insight is that industry insiders are positioning data-driven, targeted marketing as a solution to wasted ad spend in dealership digital campaigns.

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