Getting Opt-outs to Opt BACK IN - Any Ideas?

[Jeff Kershner]

You'll need some pretty good messaging though..

Very much so!!

A cool feature that WTSO.com used to offer their subscribers (I guess they moved to a different email marketing service) was a Pause feature. This allowed the subscriber to "pause" their email subscription for a defined length of time. You could pause your email subscription for:

• 1 Week
• 5 Weeks
• 2 Months
• 3 Months

Granted, they sent out an email for every new Wine special (countdown), so you would often get several (3-15) a day. I remember really appreciating that feature because I didn't want to unsubscribe but I wasn't looking to purchase anymore wine for a few weeks or so.

 

[Barbara Finn]

opt out of account