Curious as to what percentages GM dealers are seeing in their BDC’s and how many appointments they are getting from their leads through OneSource? We are a Chevy, Cadillac, Buick and GMC dealer and we got 357 leads last month from GM and our website through OneSource. We made 19 appointments, 5%, we have a 90% show ratio of those set and about a 30% close ratio on those that show. Was wondering what other GM dealers are doing to compare my numbers. Does anyone have any new national data on set-show-sold percentages?
My other issues, I have 1 person in our BDC handling all the leads, which I know I need 2 people. I handle all our afterhours leads from my blackberry. We are not moving the needle in terms of growing our internet sales and I am looking for solutions. GM one Source leads are “supposed†to be scrubbed, yeah right, but I know I am missing something in not getting more people in the door out of 357 internet leads. Any advice?
My other issues, I have 1 person in our BDC handling all the leads, which I know I need 2 people. I handle all our afterhours leads from my blackberry. We are not moving the needle in terms of growing our internet sales and I am looking for solutions. GM one Source leads are “supposed†to be scrubbed, yeah right, but I know I am missing something in not getting more people in the door out of 357 internet leads. Any advice?