- Jul 2, 2013
- 6
- 0
- First Name
- Bill
I am just now picking up on this thread, and have to ask the question: Why are you worried about "stopping the clock?" General Motors does not have any financial rewards (or penalties) for response time. Response time as a stand alone metric is meaningless. Close rate is the only metric that should matter in the long run, as it measure the percent of leads that resulted in a sale.
I know our old SFE digital rewards in early 2010 started the focus on response time (and probably helped start the auto responder business!), but that is no longer in place. If you are getting pressure from someone at GM over response time, I'd like to know. The only time it should come up in conversation is if your close rate is well below average and your field team is trying to figure out how to help.
Bill Taylor
Manager, Dealer Advertising Programs & Dealer Digital Support
General Motors
I know our old SFE digital rewards in early 2010 started the focus on response time (and probably helped start the auto responder business!), but that is no longer in place. If you are getting pressure from someone at GM over response time, I'd like to know. The only time it should come up in conversation is if your close rate is well below average and your field team is trying to figure out how to help.
Bill Taylor
Manager, Dealer Advertising Programs & Dealer Digital Support
General Motors