Google Conversion Tracking

[Nick Spolec]

Hello everyone!

I've started doing some internal Google ad campaigns that I am managing myself, and I wanted to know if anyone has any experience with Google Conversion Tracking --- specifically, I am trying to find a way to track if Google ad visitors are actually converting to leads.

The Google Conversion Tracking doesn't seem to provide any details on exactly what the conversions are, after installing the Google code on our website. It is showing conversions happening.

Anyone have any pointers on what I should be doing or how I can actually find out what those conversions are?

 

[Karen Ann]

We set up Goals in our Analytics that track a path to a specific web form submit and labeled them 'Service' 'Trade In' 'Contact' (you can also track time spent on certain pages, or visiting a # of pages, etc) then imported to our Adwords.

 

[Nick Spolec]

Hi Karen,

Thanks for the reply, and that helps a bunch!

 

[joe.pistell]

Nick,

What about your shoppers that don't send in leads? They don't buy cars?

Keep an eye out for your silent shoppers. Most of your business comes from this group.

 

[Nick Spolec]

Ok, great advice --- Are you suggesting to set up a conversion tracking for VDP views? Or viewing some other page?

 

[craigh]

Ok, great advice --- Are you suggesting to set up a conversion tracking for VDP views? Or viewing some other page?

I would do something similar to that. Some examples of my goals:

• User views an inventory page, then views the contact page
• User views more than 3 vehicles
• User opens a form modal but does not submit form
• User views a window sticker
• User views more than the initially visible photos

etc. I do it different for different clients.
Some are setup in Google Analytics by page views, others require a JS fire to GA to trigger the goal.

 

[Amy Eddins Hughes]

Nick, our blog has cheat sheet post for Dealer.com sites, and several other great posts on tracking automotive convesions through GA. Reach out to Matthew Kolodziej, the author, he would be happy to help. http://blog.stringautomotive.com/setting-up-google-analytics-goals-for-dealercom-websites

 

[joe.pistell]

Nick,

You're getting some great advice. The game is to create a scoring system that can help you see engaged shoppers.


Keep in mind that shopper's behaviors evolve over time.



This means you'll need many goals to catch many different shopper behaviors.