Google places and reviews update

[yagoparamo]

Reviews in Google places no longer take you from the SERP but they open in an overlay so you can go back to the SERP just by clocking out of the reviews.

 

[Ryan Everson]

This brings up an interesting but somewhat unrelated question: What is better for lead conversion...popup lightbox forms or the typical form loaded on an entirely new page?

The reason I ask is I have been seeing an increasing amount of website vendors switching to the popup lightbox forms on VDP's.

 

[yagoparamo]

We use them very heavily in our sites

New 2014 Toyota Yaris SE Liftback (TMC/CBU Plan - Edmonds WA - Magic Toyota

I would love to hear if anyone sees any bad things about this way of doing forms.

 

[Ryan Everson]

We use them very heavily in our sites

New 2014 Toyota Yaris SE Liftback (TMC/CBU Plan - Edmonds WA - Magic Toyota

I would love to hear if anyone sees any bad things about this way of doing forms.

I definitely prefer the look of the lightbox lead forms, however I feel like loading the form on a new page will result in a higher conversion ratio. Opening the form on a new page causes the user to feel more of a commitment to fill out the form. While, opening the form in a lightbox window causes the user to have less of a commitment to the form because they can still see the VDP behind the window and click anywhere to instantly close the form.


You may argue that it is a positive that they can still see the vehicle they are interested in behind the form vs sending them to a generic form. I completely agree with this, that is why my lead forms AND confirmation pages are customized to the vehicle they initiated the lead form on.


I don't have any data backing it up, it's just my opinion. I hope I'm right because we are almost done developing our custom in-house website using this theory! Once the project is finished I will be posting the live links here on dealerrefresh to get everyone's opinion.