Yes, Google has said that employees who spend time at stores in long, discernible patterns aren't counted as store visits.
Awesome!
Seemed like an easy win for an algo.
Thnx for your insights Ryan, very helpful!
Yes, Google has said that employees who spend time at stores in long, discernible patterns aren't counted as store visits.
A vendor using this to show store visit results from their UTM tagged website traffic wouldn’t be forking dealers, that would be a best practiceBTW, see how much better this is, a Title / Subject for us to easily find than buried in your own thread...![]()
Quite true, but you can see where it's so much easier to find a subject title. Personal preference, I suppose.A vendor using this to show store visit results from their UTM tagged website traffic wouldn’t be forking dealers, that would be a best practice![]()
Yeah I’m mainly using that thread as a brain dump resource like Uncle Joe’s diary was. I don’t want to spam the forums with a new thread every time a new idea pops in my head. Plus all of the content in that thread is focused on a single subject - how to not get taken advantage of by unscrupulous vendors.Quite true, but you can see where it's so much easier to find a subject title. Personal preference, I suppose.![]()
Ryan
The challenge here is separately fact from fiction. Over 80% of store visits I have analyzed associated with the SEM campaigns buying the dealership's name or location. So, once you see that, it is clear that Google is not efficient in bringing incremental new shoppers to the dealership's website. The shoppers it brings are likely cost effective, but Google is attempting to continue its story that it takes credit for the impact created by other brand influences. When you take the shoppers from GMB and Branded campaigns, many will come to the conclusions that the King has No Clothes.
Ryan, how would you envision using the data to make decisions regarding your marketing efforts/vendor relationships? Have you come up with any KPIs using the store visit data you have so far?A vendor using this to show store visit results from their UTM tagged website traffic wouldn’t be forking dealers, that would be a best practice![]()
It is worth noting that Store Visits data is not a Magic Bullet -- it is an estimate at best. First, the percentage of automotive shoppers who have turned off Location Services on their phones is fairly high. I've seen monthly figures for shoppers with Location Services enabled in my market (West Michigan) as low as 29% but generally hovers between 35% and 40%.
Google also has written about other limitations.
"Store visit data is based on anonymous, aggregated statistics. Google Ads creates modeled numbers by using current and past data on the number of people who click or view your ads and later visit your store.
Store visit data can’t be tied to individual ad clicks, viewable impressions, or people. We use industry best practices to ensure the privacy of individual users."
Store Visits may prove to give some added useful insights, but the usefulness be limited