GUIDE: Facebook Campaigns That Crush | Attribution, Funnel + ROI Insights, What's Working!

[Anthony G.]

Great read!
Question: How have you been getting around the "Special Category" flagging of your ads? I can't seem to get a lot of my ads approved because of this. I have ads that only talk about KBB awards for a particular model and they still wont get approved for unless I classify them as Credit ads which pretty much ruins any targeting.

Where are you sending the traffic? If it's to a webpage that mentions credit, financing or selling it can cause it to get flagged. Try sending them to a simple landing page and see if your results change.

 

[John V.]

I send to a listings page of inventory 90% of the time.

 

[Anthony G.]

Does your web provider have "SEO content" on the bottom of the SRP? I had to change the language on the SRP for one of my sites for the same reason.

 

[Alexander Lau]

Wait, are you educating people or selling your product or is it both? Smells a bit spamish to me. Don't get me wrong, your instruct is impeccable, IMO, but still smells spammy.

 

[John V.]

I vote educating.

 

[Anthony G.]

Wait, are you educating people or selling your product or is it both? Smells a bit spamish to me. Don't get me wrong, your instruct is impeccable, IMO, but still smells spammy.

I am generally a behind the scenes guy at an automotive group. Finally found a place I could add value. everyone knows so much about everything here

 

[Billy B]

Wait, are you educating people or selling your product or is it both?

Selling tactics that are proven to work, for free.

But tongue-in-cheek aside I get it, lots of people in this industry are out there with an agenda so I don't blame you for sensing spam.

Would I turn someone down if they wanted to hire me based on expertise (anywhere, not just on this forum)? Nope. But was that my intention? Hell no (after all, this community/industry is way too smart for that).

I posted because I seriously believe more dealers should be executing this level of marketing on FB/IG and it'd feel like a disservice NOT to post to be honest. If you put good stuff out there, good comes back one way or another.

That's why I posted to granular detail; so you have everything you need to execute, but hey, if you feel I held back somewhere, let me know - more than happy to guide where I can!

P.S. I appreciate the "impeccable" compliment!