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Handling the "Best Price" Question Over the Phone

I appreciate the compliment (question) Mr. Customer, but I don't believe price alone will be enough to earn your business on this car. You'll be glad to know however we've got a $1,000 trade-in bonus on that specific unit to off-set the premium we have on it because of the rare low miles it has, clean Carfax, one owner, excellent maintenance records, flawless interior, and showroom like condition! It's one of a kind, like you sir, so can you come here now to see it, and take it for a test drive, or would later today work best for you?
 

✨ AI Highlights

The thread centers on Jerry Thibeau's article about handling the 'best price' question from phone shoppers, arguing that salespeople fear asking managers for pricing more than they fear the customer. Replies are largely supportive, with practitioners sharing that asking qualifying questions—especially about trades—and engaging openly with price leads to better appointment-setting outcomes. A few guests raise practical challenges, including how to handle situations where a car shown as 'available' isn't actually on the lot, and whether the same approach applies to email inquiries.

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