Glad to be a part of it. The active days for sales reps is awesome! Shows who is really working & who is just showing up. Anxious to see how the ad platform performs as it kicks off.
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Has anyone looked into marketing platforms for automotive?
- Thread starter mikesayre
- Start date
Glad to be a part of it. The active days for sales reps is awesome! Shows who is really working & who is just showing up. Anxious to see how the ad platform performs as it kicks off.
✨ AI Highlights
Automotive professionals discuss Driven Data, a comprehensive marketing platform that consolidates operational data across multiple dealership systems to enable real-time targeted advertising (OTT, CTV, social, email) and performance insights. Multiple participants report positive demos and early implementations, with particular enthusiasm for features like VIN-specific retargeting and sales rep activity tracking. The consensus suggests Driven Data represents a meaningful advance in solving the fragmentation problem of automotive marketing data integration.
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