Jay - There was "breakfast of champions" seminars. Cars.com, AutoTrader.com, Dealix and others have done them so YOUR credibility is intact and it is Amy's credibility I question. Since she didn't know about these seminars I'm guessing she is one of the new rookies that are there that didn't go through comp plan cuts and hence her approach to insulting essentially her customer. ATC lost a great man to retirement a few years back that knew how to treat employees well and gave them opportunity to make over 200k a year there. Now they have under 100k a year rooks like Amy that weren't there to even know about the "Breakfast of Champions" which is an industry standard.
RE: Jon - Amy will continue to be on here. Don't let her "LIES"
"So- this is my last communication and i will go on with my wonderful life- helping dealers to be even more successful. YALL have fun singing the blues together." fool you. I'm sure if Jeff was clocking IP address length of time she would be in the top ten with 8 other ATC employees.
RE: Amy:
"my first comment on this blog was suggesting that yall take advantage of the blitz team because they can offer deals that the local reps cannot. The blog took on a form of its own after that."
you say take advantage of a "Blitz" team that cuts deals that the local rep that services the account on weekly/monthly basis can't provide ? How is that a deal? Short term maybe but we all know at the first chance a dealer gets they cancel their "Blitz" deals. They have NO relationship with the dealer and are gone until next year IF they go back to that city. No Service, and obviously no regard for customers wishes per Jon's experience that you "empathize" with.
RE: Amy
"about the roi, cost per...etc. No matter how good you are it is impossible to track everything that we bring to the store. impossible. unless you are looking at the walk arounds (vehicle details pages) maps, links to your site....fact that virtually everyone on the site is a buyer...there is advertising value outside of what can be tracked to your department.
Question: if 200 people go online and get a map somewhere...after they have spent 65 minutes researching what they want to buy....you think ANY of those showed up and bought a car that you didnt know about?"
If a dealer measures, ATC, Cars.com on the same basis which they both have "maps", "links to their site", "VDPs", and on most cases Cars.com is 25-50% less of an investment with all things being equal and considering all the map links, walk ins, ITS STILL a better ROI for a Cars.com dealer user. You said your not a "lead provider" so I'm comparing you to your closest and best competitor. Cars.com has better ROI, better service, and reps that don't insult their customers. Pretend your the ISM, where would you spend the money?
I'm going to parlay my over 100 posts bet, with the over 5 on at least 5 more posts from Amy, she just can't get enough. Her "wonderful" life isn't fulfilled until ALL dealers nationwide take credit for walk ins since phone calls, emails, and secure credit apps don't create a good ROI..
