RE: Amy
I find it funny that Amy says "Alex- I drink the truth...if you want to pass- that is your call. No doubt there are alternatives....alternatives to traditional media."
This is the typical first counterpoint of every ATC rep, they bring up Traditional media as if every dealer is still spending the same amount they were 5, 10 yrs ago. They are not, look at the stock market lately? Newspapers are losing market share, revs, and laying off people. The other thing that amazes me about this statement is ATC is one division of Cox Enterprises that consists of Cox Media (TV), Cox Radio, and the Atlanta Constitutional newspaper which is how it was started. So dealers coming from the internal horses mouth itself you should stop doing all that?
Amy also says "trade publications, monday night football, final 4, have 7 major league baseball team promotions...1.2 billion tv impressions this" So I guess its ok for ATC to invest in Print and TV, and their Christian Slater Radio ads but not dealers?
The first 3 she mentions that ATC uses "We do SEO, SEM, , Blogs,"
Where is ATC blogs that help dealers by the way? Just curious... Never heard of that eventhough I know ATC spends a ton on SEM, meanwhile if a dealer does it themselves, it takes people right to their site vs. ATC site with all their competition.
RE: AMY
"of all of the "vendors" you want to compare autotrader.com to....which one can say to you they are spending 70 plus million to drive traffic?"
Cars.com internet ad budget this year per someone from Cars.com was 200 million this year. 3x ATC, and guess what they aren't wasting it on trying to recreate the company into a "New car comparable search site"
Another Amy point:
"the problem is that because internet is so trackable we are held to a standard that is incredibly high... but when you measure all advertising...directly in comparison to REACHING BUYERS there is no better alternative better than the INTERNET. There is no bigger selection on the internet than autotrader.com."
So being accountable is a problem for ATC? Or is the problem they now have no excuse on a low ROI that they can't hide from?
And why can't you track a billboard, TV, or Radio ad? Last time I heard you can use the same phone call tracking vendor ATC uses Whos Calling or Call Source and put it on a billboard, in a TV or Radio ad?
RE: Amy:
"I sound like a jerk sometimes in written communication...and am not out to offend anyone. so please dont take it personal. I am in the battlefield all day long with yall and sometimes i feel like people get caught up in the quantity of the leads instead of the quality."
Amy you don't sound like a jerk, you sound burned out and like you just came out of an quarterly sales meeting where they teach you "Exposure", "compare vs. traditional media instead vs. other internet ad solutions", and that you are dealing with a lot of cancellations on the "battlefield".
RE: Amy
"Right now is critical and we can all make a huge difference...but yall have to relax and trust that people care about your success as much as you do."
So in critical times do you think ATC cared when they raised rates on every dealer nationwide 4 months ago?
BTW if that "yall" accent wasn't to cover your tracks so ATC mgt thinks your in their Southern Region and you are really somewhere in NY or some other area - keep it up I think ATC can use some more people like yourself with Southern hospitality that CARE, and CONSULT dealers. I think your energy is good, but your "jerk sometimes in written communication" is evident.. But love your feedback so ...
"Bring it"
