Cars.com Have you looked at your dealers' SEO rankings since March 12th 2019?

Discussion in 'Cars.com - Grow With Cars' started by David Greene, Mar 28, 2019.

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  1. Alexander Lau

    Alexander Lau
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    I disagree, they'll change their focus and strategy to adapt with the "core" algorithmic changes. I don't buy a goddamn thing that comes out of Google's mouths. I've found lies upon lies over the years. That which they say will hurt you doesn't; that which they say will help you fails to make a dent. Blatant duplication of front page content that is rarely penalized, etc., etc.

    Are you going to come back in two months once they're back to their normal rankings?

    I'll say it again:

    What does Google want? They want relevant, real content on the internet that people want to read and tell other people about. If Google doesn’t bring you the most relevant content when you search, they aren’t doing their job. So by definition, even the word Search Engine Optimization (SEO) means to “game” the Google search engines (and others) to get your valuable content ranked higher than it would be if left alone to the forces of the Web. The bottom line is that all external SEO efforts are counterfeit other than: writing, designing, recording, or videoing real and relevant content that benefits those who search, within a quality user experience.

    We can sit around and act like we're not trying to take advantage of Google's algorithm (would be a lie), but the fact of the matter, they change it up because SEO groups get VERY GOOD at manipulating it for organic ranking purposes. Google is quite happy fiddling with their algorithm for "best practice" reasons, but in reality, they just want to convolute the ranking equation process in order to get you to BUY more of their PAID AD space. Now that the space (itself) has been limited, it's even more competitive.
     
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  3. Alexander Lau

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    And there's that...
     
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  4. JamieS

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    Sooooooo...

    cg v cars meme.JPG

    I mean, rightfully so, but this is entertaining! :popcorn:
     
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  5. Alexander Lau

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    Are you using SEMRush or the like to get that data?

    Tools like SEMRush won’t scrape every website because many sites use proxies to block scrapers and while many sites may block scrapers from using their keywords or searching their blog metadata, for example, Google Ads are less likely to be blocked. I'd lay your trust in paid and not organic with them or one of their competitors.
     
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  6. David Greene

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    There are an array of excellent SEO/competitive tools on the market to utilize in tracking a website's SEO health (some expensive, some not so). Like a doctor conducting a health check a prudent SEO will rely on a combination of data points and tools, not just one to formulate an accurate assessment (especially on the magnitude relating to the 3/12 Google update)! Ahrefs, SEMrush, Moz, SerpStat, Brightedge, Hitwise, Conductor, SiteImprove are all competitive monitoring tools that organizations will leverage to gauge the SEO health of themselves and the competitive set, many at one time to draw accurate conclusions (a useful list of SEO competitive monitoring tools can be found at https://www.g2crowd.com/categories/seo if interested). We have leveraged 7+ SEO tools in our recent analysis which all show the exact same trends for the competitive set. Again, like a doctor, we do not just look at one data point, the below, which is just a small sample are all examined to formulate robust, concrete SEO conclusions.

    A sample of metrics examined when conducting an SEO health check for the individual site or competitor:
    Ranking; monitoring on an average, individual level and aggregate position distribution level (i.e. ranking in the top 3 positions, 4-10 etc), top/lowest traffic driving terms, value of top driving traffic terms, SEO visibility/share of voice (gains/losses), marketing channel mix, volume of keywords competitor is ranking for, keyword gaps/opportunities, organic traffic search estimates, international organic traffic search estimates, average SEO traffic value, backlinks (volume/quality/new/lost/referring domains/referring countries, anchor text and more) mobile/desktop break outs, paid spend estimates, top landing pages, featured snippet trends.

    I hope it helps!
     
  7. Alexander Lau

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    You're starting to smell spammy. Are you trying to sell us on something?
    Most of us that have worked extensively in SEO know these techniques and tools.

    The again, Cars might have some deal with this website. I get it, LOL!
     
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    #16 Alexander Lau, Apr 3, 2019
    Last edited: Apr 3, 2019
  8. 11dealerships

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    Thanks David - very interesting posts by all. Your competitors came to our dealers yesterday and said that your company was misrepresenting information. Namely, that the data above was based on a sample of 4k keywords. For example, on another thread, a poster showed the slide that Carfax has been calling all of us dealers about showing they increased the most and you didn't; their data was based on 20k keywords. Cargurus says they optimize to millions of keywords and when you do that there is no drop. Hence, there's been no real change, just in presentation. Further, on google's own website, they show cargurus being a big winner in one place, with google showing cargurus gained 14% in the week after the update. See here: https://blog.searchmetrics.com/us/google-core-algorithm-update-march-2019/

    And on a later post/podcast by google, they showed different numbers, having CARS dropping 1% vs. your chart showing a large increase. Here is the quote and link: "When we look at some other websites, like cars.com, or, yeah actually one that-so cars.com, very minimal change. It was negative one percent,"

    https://blog.searchmetrics.com/us/googles-march-2019-core-update/

    Last, see below Carfax showing a +713% gain in traffic which basically substitutes themselves for CARS in the your chart, so they present the information as win by them. By the way: none of this is meant as criticism, you have been very helpful with your SEO knowledge - as dealers we are just trying to understand how to make sense of all these pieces of information. Thanks!

    [​IMG]
     

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  9. JamieS

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    I would say that there is definitely a delicate dance being performed. But a route of passive education is being taken as opposed to outright direct claim-making or finger-pointing. It's a bold strategy Cotton, let's see if it pays off for them!
     
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  10. Mary-Grace Wilson

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    Eley,
    Dealer Inspire is now an approved SEO vendor or GM - if you search the threads here I'm sure you'll find many fans of our holistic and competitive SEO offerings. The best part is that DI started as an SEO agency, so we always (have and will) follow Google's best practice guidelines, so updates like this don't scare our clients.

    The rules for dealers, and really all websites, stay the same - focus on the user, create useful, informative content, keep your site fast and healthy. Those seeing significant fallout from this update generally weren't following the guidelines.


    Mary-Grace Wilson
    SEO Director
    Dealer Inspire
     
  11. 11dealerships

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    Hi Mary Grace: Just to clarify as we have GM dealerships, they have told us you are not qualified as a website provider, only for your LDM product and a few others like Online Shopper. Don't get me wrong: We think your service is terrific and are looking forward to whenever GM allows us to use it, and with IMR dollars - but our rep says that's not the case yet. Further our rep said 3/31 was the cut off date for IMR dollars. Do you know how much longer until we can switch to Dealer Inspire as our website provider? Further, as it relates to this thread, Cargurus sells a SEO/SEM product as do you, but it looks like they are not doing well in SEO and DI and cars.com are: is Cargurus a vendor for GM as well with IMR dollars? And shouldn't you be much stronger if the data David displays is true given your SEO tactics would appear to work best?
     
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